Ryanair’s no-frills business model might appear a bit soulless and prosaic, but it’s CEO, Michael O’Leary, is anything but, of course.
 
The absolutely relentless approach he takes to promoting his own personal brand is pure genius. It pays rich dividends – to the extent, that he can pretty much dispense with other, more normal (and costly) marketing spends.
 
And, he provides a clear example of what is needed if you are keen to make an impression in a crowded marketplace (such as the job market or the market for your products /services).
 
Yes, it is important to stand out from the competition, to have a strong position in your chosen market, to be readily known or at the very least be easily identifiable.
 
Employers certainly want to hire a premier brand – they always look for a candidate who meets all their stated criteria but also brings some additional potential value and ingredients to the business.
 
At the point of purchase these employers are usually prepared to pay extra for somebody quite unique.
 
If you are selling a service or building a business, marketing experts will tell you to find and promote a unique feature which differentiates you from competitors.
 
First impressions matter a lot – have you Googled yourself lately? Do you have an on-line presence which meets your branding needs? Can you easily be identified and found by interested parties?
 
And, the ‘dress to impress’ motto is still very valid – it helps your self confidence and performance at networking events to present a sharp and positive image.
 
Does your Linkedin profile position you strongly and describe your expertise, knowledge, qualifications and important connections to your best advantage?
 
Most important of all, how is your marketing collateral? – many job searchers still present bland and weak CVs, not realizing that these are their personal brochure.
 
The CV gives the reader the first general impression of the individual and it should be tailored to meet the precise needs of the recipient. It is astonishing how many CVs are poorly constructed and omit key information.
 
Yes, personal branding should be at the core of your career management considerations today – ensuring you stamp a clear and visible identity for the unique value you can bring to potential employers.

Signs of underperformance? Consider bringing in a coach.

Performance Coaching is a cost effective way of supporting the individual to overcome obstacles and deliver higher level performance within a couple of months.   Sometimes some of our really good people have a sustained dip in performance or maybe they display traits...

Why is onboarding important?

So eventually the effort put into the recruitment project has produced a candidate you’re excited about and equally they’re excited about the prospect of a new career journey with your company.   We realise how important the recruitment experience is to your company...

1 Day Open Programme 6 Nov 2019 Retirement Planning

Retirement can be a golden period, full of adventure and fulfillment, but only if retirees plan for it in advance.     We are happy to present our OPEN 1 Day Pre-Retirement Programme which helps organisations and their staff prepare for Retirement or, as it is now...

Are you ready for disruptive recruitment?

by courtesy of Dr. Klemens Wersonig, Austria   I have been a headhunter for 25 years, interviewed around 30.000 people. I love my job, but there is one thing that I regret. There is one thing that could and should be dramatically changed and improved. To do so, it...

Career Planning – Do You Know Where You Are Going To?

Alice: Would you tell me, please, which way I ought to go from here?   The Cheshire Cat: That depends a good deal on where you want to get to.   Alice: I don’t much care where.   The Cheshire Cat: Then it doesn’t much matter which way you go.   Alice: …So long as I...

Employee Wellness – Torc workplace solutions

We are launching our new Employee Wellness suite of support services including Workshops, Seminars, Masterclasses, Lunchtime Talks and One-to-One Coaching.   We focus on Mind, Body and Personal wellness – including on-site Health Screening.   MIND   Programmes for...

Torc Management Recruitment

Our model shows the unique depth of input we can provide to our clients.     Business context – It is very important for us to gain a clear understanding of the strategic business circumstances surrounding the appointment – without this we could struggle to meet the...

Looking for Talent for your organisation? Be decisive!

Adapted from a blog by Tim Gerrells, II, GVentures – North America Executive Recruiter, Manufacturing Finance & Accounting   -I’m sorry. The candidate has just accepted an offer from another firm.   What?! You told us she loved us, that she wanted to work for us....

Latest News & Views

Torc Consulting Group
13 Herbert Place
Dublin 2
D02 YD32
Ireland
Tel: +353 1 662 3020

Case Studies

A member of the Institute of Management Consultants and Advisers

Call Now Button