TORC

In this age of a highly diffused recruitment market where talent acquisition teams are squeezing out recruitment agencies; where a range of social media have become a source of passive talent; where industry or function specific job boards replace their generic counter-parts; and your industry competitors are scrambling to identify early talent audiences  – your employer brand becomes crucially important.

In Ireland we see a trend where both employers and candidates resist dealing with high street agencies; and unemployed candidates are simply not engaged with the market; and still there is strong competition for talent.

The messages you send through social media or through your careers site could have a  major impact on your ability to attract the talent you want.

If you are using a consultant, he/she will become your brand ambassador to prospective employees.

Therefore you should take care to fully brief your consultant on the business case for the appointment, the reporting structures, the content and expectations of the role. Your consultant should know your values and understand your culture.

It is imperative the prospective candidate receives a strong message and has a positive experience with the consultant – this will reflect your standards and support your brand positioning.

When you are going to market to look for talent be careful about the company you keep!