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Is Talent Acquisition the same as Recruitment?*

by Paddy Collins on March 20th, 2013

Talent Acquisition can be defined as “a strategic approach to identifying, attracting and bringing on board talented people to meet changing business needs”.

Recruiting is a subset of Talent Acquisition incorporating sourcing, interviewing, selecting and hiring new staff; however Talent Acquisition is a much broader concept as it includes other strategic ‘corporate’ elements such as:

Employer Branding – those elements that define a company’s image and reputation, organization culture and differentiators which help attract quality candidates.

Candidate Targeting – defining and understanding the audiences which need to be engaged with to source specific talent.

Sourcing Strategies – different approaches need to be developed and applied depending on the audience which is being targeted.

Candidate Relationship Management – ensuring a positive candidate experience whether they are hired or not.

Metrics & Analytics – tracking the overall recruitment process throughout to make improved recruitment decisions, improved quality of hire and aid retention.

Onboarding – ensuring the candidate has a smooth introduction to the organization, handover to the hiring manager and department colleagues.

In addition the selection of tools, technology, recruitment and/or outsourcing partners are other important elements of a company’s Talent Acquisition strategy.

*Aadpted from  a blog  from Bersin by Deloitte

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