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Is Talent Acquisition the same as Recruitment?*
by Paddy Collins on March 20th, 2013Talent Acquisition can be defined as “a strategic approach to identifying, attracting and bringing on board talented people to meet changing business needs”.
Recruiting is a subset of Talent Acquisition incorporating sourcing, interviewing, selecting and hiring new staff; however Talent Acquisition is a much broader concept as it includes other strategic ‘corporate’ elements such as:
Employer Branding – those elements that define a company’s image and reputation, organization culture and differentiators which help attract quality candidates.
Candidate Targeting – defining and understanding the audiences which need to be engaged with to source specific talent.
Sourcing Strategies – different approaches need to be developed and applied depending on the audience which is being targeted.
Candidate Relationship Management – ensuring a positive candidate experience whether they are hired or not.
Metrics & Analytics – tracking the overall recruitment process throughout to make improved recruitment decisions, improved quality of hire and aid retention.
Onboarding – ensuring the candidate has a smooth introduction to the organization, handover to the hiring manager and department colleagues.
In addition the selection of tools, technology, recruitment and/or outsourcing partners are other important elements of a company’s Talent Acquisition strategy.
*Aadpted from a blog from Bersin by Deloitte
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