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It pays to invest in your personal brand!

by Paddy Collins on May 31st, 2016

Ryanair’s CEO, Michael O’Leary – a master of personal branding Ryanair’s no-frills business model might appear a bit soulless and prosaic, but it’s CEO, Michael O’Leary, is anything but, of course. The absolutely relentless approach he takes to promoting his own personal brand is pure genius. It pays rich dividends – to the extent that […]