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Torc Job Alerts: November, 2010
by Paddy Collins on October 19th, 2010We are currently seeking suitably qualified candidates for the following 4 positions:
Marketing Manager
This position is offered by a large multinational company with significant opportunities for career progression. Reporting to Head of Marketing, the role carries responsibility for a discrete product/brand portfolio (value >Euro 150m) and a well resourced marketing team. Develop brand strategies, deliver brand strategies, [...]
Negotiating: When The Stakes Are High
by Tom O'Connor on October 19th, 2010Hostage situations place negotiation skills in sharp relief.
When terrorists or psychopaths are cornered, the tinder-box of danger is always on the verge of igniting.
Emotions are running high and the stakes involved are literally a matter of life or death.
Yet, research (by McMains & Mullins) shows that hostage negotiators achieve a 95% success rate – managing [...]
Does Your Personal Brand Really Matter?
by Paddy Collins on October 3rd, 2010Ryanair’s no-frills business model might appear a bit soulless and prosaic, but it’s CEO, Michael O’Leary, is anything but, of course.
The absolutely relentless approach he takes to promoting his own personal brand is pure genius. It pays rich dividends – to the extent, that he can pretty much dispense with other, more normal (and costly) [...]
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